This redesign represents a strategic evolution for Trackap, shifting away from a purely technical DNA to embrace a fresher, human-centric identity that emphasizes usage. Our primary goal was to clarify the service offering, making it more legible and accessible while simplifying the understanding of our product range. Beyond the visual refresh, we tackled key challenges such as strengthening SEO visibility and creating a suite of impactful assets—including 3D visuals—to support a renewed digital strategy. This project is the result of a collective effort to align the user experience with the brand's true positioning.